THE PROJECT
USL Soccer is coming to Spokane, Washington, in the form of both men’s and women’s soccer. Little is known in regard to the team’s identity and branding, and there is no current crest released. However, with the women’s team expected to possibly take part in the 2022 W League Season, the club’s identity can be expected to be released soon. For this project, I researched various aspects of what makes Spokane, Spokane, and attempted to best represent the city through color, typography, and overall brand. I was able to create a brand that I believe the club and its supporters would be proud to represent. I have no relation with the club, and have no information regarding what the identity will look like. This is a final student project. All photos are owned by their respective owners.
